Pepe's Piri Piri
Pepe's Piri Piri is a successful casual restaurant chain that started in London in 2004. At the onset of a considerable growing phase at the end of 2014, the company commissioned ECarchitectural to produce an interior design concept for a "pilot scheme" restaurant, to be subsequently rolled out by all new fanchisees.
The brief was to create a casual, easy going space that would appeal to a wide variety of customers, with a focus to create a distinctive and recognisable brand look.
The brief included key words that reflect the company's ethos and brand identity: fun, friendly, vibrant, cosy, rustic, raw, natural, functional, eclectic and playful